Work Experience
Culligan Quench
March 2020-Present
Content Marketing Manager​
Serve as webmaster for Quench USA, Quench Canada (English), and Quench Canada (French) websites, including UX/UI, CRO (A/B testing), ongoing user experience and search engine performance optimization, KPI benchmarking, Google Analytics, Optimizely reporting of organic efforts. Responsible for a $1MM content budget and the resulting leads and revenue associated with that spend, plus monthly reporting to executive leadership team.
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Content Marketing Specialist
Conducted extensive keyword research and leveraged that research to write ~1,000-word blogs focused on driving high-funnel traffic and category pages focused on driving high-intent traffic.
Content Marketing Associate
Managed Quench's online community platforms, including reputation management (Google My Business, Yelp, BBB, Facebook reviews), social outreach, and influencer marketing, executing responsiveness and promoting increased positive engagement around the Quench brand.
alphabroder
Jul 2018 - Mar 2020
Social Media Specialist​
Content creator and manager of alphabroder social media accounts (Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, and LinkedIn) to grow audience, build brand awareness, monitor the buzz, and stay up-to-date on the ever changing world of social media.
Westinghouse Lighting (contracted position)
Feb 2018 - Jul 2018
Social Media Administrator​
Generated a social media strategy implementing Facebook, Twitter, and Instagram to build brand awareness. Revamped the existing Facebook page, created Twitter and Instagram accounts, and produced distinct content for each channel. Updated and monitored the accounts regularly.
Gray Television
Aug 2016 - Dec 2017
News Producer
Wrote and conducted live on-air reports for broadcast and online. Produced half-hour and hour-long broadcasts, sourcing and researching stories and fact-checking. Wrote articles for the website and posted regularly on social media for the station account and professional account.
Education
Brandeis University
Oct 2020 - Sep 2023
Master of Science, Digital Marketing & Design
Courses: 30 Credits Total
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Digital Marketing Strategy
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Search Engine Marketing and Optimization
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Writing for Digital Environments
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Multichannel Marketing Campaigns
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Conversion Rate Optimization
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Marketing and Customer Analytics
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User Experience Design
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Communication for Effective Leadership
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Foundations of Project Management
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Research Methods
Temple University
Aug 2012 - May 2016
Bachelor of Arts, Journalism