Industry Experience 

Migrated a website with 80K monthly visitors and a 43 domain authority to a new Wordpress instance with all new content and designs as part of a company-wide rebranding from Quench to Culligan Quench. Click to learn more.

Led the launch of a new luxury brand on quenchwater.com. New luxury branded pages generated over 300 leads and nearly $30K in recurring monthly revenue.​ Click to learn more

Ran website experiments, including A/B tests, multi-variant tests, and split testing, to improve overall website conversions and drive more leads. My most successful experiment saw a 35.8% lift in lead conversions. ​Click to learn more

Merged two high-traffic websites into one, increasing organic lead generation by 75% from YoY and exceeding annual revenue goals by 117%.​ Click to learn more

Led a team of web developers to successfully launch a 140-page bilingual website in both English and French. Once the new site was live, the performance score instantly went from a 65% to a 98%.​ Click to learn more

Wrote content for multi-channel marketing initiatives, including landing pages, blogs, social media posts, and email newsletters. Also crafted a 23-page writing style guide used to establish a brand voice and tone for Quench USA.​ Click to learn more