Conversion Rate 
Optimization Tests

As the manager of culliganquench.com, I oversaw several conversion rate optimation projects that ran through Google Optimize, Optimizely, and VWO. The goal of these CRO projects was to improve the overall user experience of our website, drive more qualified leads, and increase recurring monthly revenue. My most successful experiment saw a 35.8% lift in lead conversions. See PPC LP Test v3 below for more details.